Improving and measuring your progress with Google My Business (GMB) optimization requires a multi-faceted approach.

Key Steps:

1. Claim and Verify Your Profile: Ensure your Google My Business profile is claimed and verified to establish your business’s online presence.
2. Optimize Your Profile: Complete your GMB profile thoroughly and accurately. Include your business name, address, phone number (NAP), website, business hours, service areas, and high-quality photos and videos.
3. Encourage Customer Reviews: Encourage satisfied customers to leave positive reviews on your GMB profile. Respond to all reviews, both positive and negative, 1 professionally and promptly.  
4. Post Regular Updates: Share regular posts with engaging content, such as photos, videos, offers, and behind-the-scenes glimpses.
5. Engage with Customers: Respond to customer questions and messages promptly and professionally.
6. Track Key Metrics: Monitor key metrics such as website clicks, phone calls, and directions requests from your GMB profile.
7. Use Google My Business Insights: Utilize Google My Business Insights to track your performance, identify areas for improvement, and gain valuable insights into customer behavior.
8. Monitor Local SEO: Track your local search engine rankings and make necessary adjustments to your GMB profile and website to improve your visibility.

By consistently optimizing your GMB profile and tracking your progress, you can enhance your local search visibility, attract more customers, and grow your business.